On September 28, 2020, in the conference room of the Ministry of Foreign Affairs and Development Cooperation, a working meeting was held to enrich and pre-validate a Communication Strategy draft of this Ministry. The opening of this meeting was enhanced by the Minister’s Assistant, Ambassador Bernard NTAHIRAJA.
The Minister’s Assistant warmly congratulated the Director of Communication and her team for the activities already carried out in the development of this Communication Strategy draft. He also wished to the participants, a fruitful work and assured them that their interventions were appropriate for the enrichment of this document.
A presentation session of the Communication Strategy by Mrs Inès Sonia NIYUBAHWE, Director of Communication and Spokesperson, proceeded.
According to the Speaker, the communication strategy document of the Ministry of Foreign Affairs and Development Cooperation aims as a priority to improve internal and external diplomatic communication, and communication for development. It is a document that is organized around seven main parts:
– The first is the general introduction which describes the politico-diplomatic and socio-economic contexts in which the Communication Strategy was developed, its usefulness and the methodological approach that was used during its elaboration,
– The second part presents the conceptual and theoretical framework which presents the state of play of communication in Burundi in general, and in the Ministry in particular, as well as the analysis of strengths, weaknesses, opportunities and threats (SWOT),
– The third part is dedicated to the strategic axes and orientations translated into communication objectives, the priority actions in order to improve diplomatic communication,
– The fourth part develops the timetable for the implementation of communication actions as well as the budgetary framework for the Communication Strategy,
– The fifth part shows the monitoring and evaluation mechanisms of the 2020-2027 Communication Strategy,
– The sixth part is the implementation plan of the Communication Strategy and the related budget,
– The seventh part presents the general conclusion which brings out the summary of the previous parts.
Internally, the Communication Strategy must first of all help to motivate the staff, to unite them around common values and commitments as prescribed in Law No. 1/28 of 23rd August 2006 on the General Statute of Civil Servants. In addition, it must make the Ministry of Foreign Affairs and Development Cooperation attractive to partners.
Externally, it must then make it possible to inform the external public and all the actors who can exert an influence on what Burundi does. The Ministry must be able to explain, not only Burundi’s policy towards other countries but also its views in regard to the actuality, as it is useful in making Burundi be known beyond clichés.
In the development sector, the Communication Strategy will serve as a promotional tool with partners in relation to the axes of intervention found in the PND 2018-2027 in order to give direction to cooperation accordingly.
After the presentation, it was an appropriate moment for the participants to make comments, which really contributed to the enrichment of this Communication Strategy. They appreciated the work and suggested that some adjustments be made before the final validation.